What is Bandcamp Friday?

The first Friday of every month, when the music plat-form Bandcamp waives its usual fees, allowing all money spent on these days to go directly to the musical artists. Read more here (warning for flashing gifs). Bandcamp gives a greater share of revenue to artists than any other platform I know of, and these Fridays are an especially good time to support your favorite indie musicians.

Is it Bandcamp Friday?